For Maison Secrète, we reimagined a century-old Parisian perfumery legacy into a new identity that balances simplicity with sublime artistry. We crafted a new logo and monogram—elegant and timeless as the brand itself—before shaping a visual and verbal language that treats each fragrance as a story woven from intuition and craft.

The inaugural release, Into the Azzure, unfolds in shimmering aquatic notes captured through watercolor labels, lyrical verses, and a cinematic short film, inviting audiences to step into the blue and discover the hidden narrative within every scent.