For a Los Angeles–based running club, we built a bold, clean identity rooted in movement, community, and grit. From logo and graphic system to website, launch invitations, and city posters, every touchpoint was designed to capture the raw energy of the city’s running culture.

We extended the brand into limited-edition sweatshirts for the first merchandise drop, creating wearable expressions of the club’s spirit. To amplify the experience, campaign visuals were produced entirely with AI, generating a world as fast, vibrant, and untamed as the runners themselves.