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WASH DAY

BRAND IDENTITY

BRAND IDENTITY, ART DIRECTION, EDITORIAL DESIGN

Our journey begins with a reverence for the rich tapestry of African culture, woven intricately into every strand of our brand's identity. At the heart of the brand lies a deep-rooted commitment to community and the cherished bonds within traditional families—a commitment that resonates through every product we create.

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Inspired by the resilience and beauty of African American coil hair, Wash Day emerges as a beacon of empowerment and pride. It's not just about hair care; it's a homage to generations past and present, a celebration of the diverse textures and stories that shape our collective narrative.

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